We are witnessing the biggest evolution in the way we think and work since the discovery of the internet. As technological advancement scales exponentially, the only way forward for mankind is in our ability to condition the mind to see beyond our bias perspectives. If you see disruption as a problem; I'm here to help you see it as an opportunity.
Seeing half-baked projects raise millions of dollars on the back of fancy marketing campaigns with little substance makes me want to put a nail gun to my head. On the other end of the spectrum, we have project founders with the right values standing on the digital sidelines, brilliant business plan in hand, trying to be heard above the noise.
Since I don't have access to a nail gun, the next best thing I can do is help these deserving projects get a fighting chance in this very brutal and competitive landscape.
BUSINESS TO BLOCKCHAIN ADVISORY
My role as an advisor is to strategise the business to blockchain roadmap, tap on my industry connections, articulate the objectives to the individual nodes, and communicate the brand’s vision to the community. Clients value me for my business acumen and ability to solve problems.
Quality, speed, and cost are the three most important aspects when deciding on any business expenditure. The old belief is that you can only have two out of three. I’m about to challenge that notion.
You have heard of Multinational Companies (MNC) and Small Medium Enterprises (SME), but the future of lean business would be the proliferation of, what I term as, the Collective. A Collective is made up of other entrepreneurs and SMEs. Each node in the framework does what they are best at and is incentivized to provide the most reasonable price at the shortest turn around time.
I am not burdened by fixed overheads like rental and human resource, or having to overstretch my bandwidth just to bring in enough sales to hit a quota. My business model affords me the luxury of giving each project the best of my attention and at a price tag that’s not inflated with unnecessary operational costs.
Phase 1 - Business Fundamentals
I will study the business model, understand the proposed concept, recommend a suitable preliminary token economic structure, and strategize a go-to-market game plan that would be most effective in the current blockchain landscape.
Phase 2 – Corporate Interface
I will coordinate with a design team to build a corporate interface to establish the brand’s personality. This will include website development, business plan, explainer videos, and the setting up of social media assets.
Phase 3 – Legal and Tech
Legal partner will be involved at this stage to provide preliminary assessment. Tech team will begin development of MVP. ICO platform partner provides administrative support for token generation and management.
Phase 4 – Going to Market
Onboarding of strategic partners and core team members, communication plans and materials created and distributed. Create a strong brand presence as the project secure early round funding and beta testers for the MVP.
Phase 5 – Customer Acquisition (Traditionally Pre-ICO to ICO)
This is where magic happens; online and offline campaigns work together in symphony for maximum market penetration. Brand achieves industry leader positioning, attracting potential users and possibly contributors.
The cost for a full-scale blockchain project would depend on the complexity of the concept, which in turn affects the cost of development and the extent of legal implications. As a rule of thumb, the total cost to bring a project from concept to beta phase is budgeted at 10% of capital to be raised.
I charge a base fee as a retainer for my active role in the project. Cost for each other component for the project is itemised. Payment is made in phases. No massive upfront payment or success fee nonsense.
I started advising for projects unofficially in 2017 as an industry 'expert' by merely being more knowledgable than the rest of my peers in an environment where everything is new and mythical. I have grown professionally since then and have came out as an independent consultant to help business owners navigate the space.
Some of the projects I was involved in are Quantstamp, Olympus Labs, SWIPE, WanChain, Decentralized Machine Learning, Mass Vehicle Ledger, and Allsparks.
If you see my photos on websites that are not on this list, it probably means my identity has been hijacked. It's a pretty common occurrence in the scene.